Nova Partners is a direct advertiser affiliate program in the Gambling vertical founded in 2023, operating three in-house brands: LEEBET, BANDA, and КУШ — all targeted at the CIS market. The program offers CPA up to $200, RevShare from 25% to 45% with no negative carryover, and a hybrid model, with payouts up to twice per month without additional verification requirements. The in-house platform model means no intermediary fees and direct advertiser rates for affiliates.
The brands have been built with meaningful marketing infrastructure: LEEBET launched with 300+ streamer partnerships, and BANDA was introduced with CIS entertainment personality promotions, building player recognition before affiliate traffic arrives. Reported R2D exceeding 35% for Russian traffic, real-time statistics, and a solid retention stack — including Wheel of Fortune, up to 20% cashback, VIP programs, and up to 750 free spins on first deposits — make the product genuinely competitive for CIS-focused affiliates.
The structural limitations reflect the program's early stage. Founded in 2023, Nova Partners has no published ratings on major affiliate review aggregators yet. The GEO focus is CIS-centric, limiting utility for affiliates driving European or Tier-1 traffic. Payment method details and minimum withdrawal thresholds are not publicly disclosed. For affiliates with CIS traffic and willingness to engage directly with the team, Nova Partners offers a credible and well-structured in-house program with strong conversion data.
Best for: Gambling affiliates with CIS traffic (RU, UA, BY, KZ, AZ, UZ) looking for a direct advertiser program with new brands, no negative carryover RevShare, and strong player retention.
Not ideal for: affiliates with Tier-1 or non-CIS global traffic, or those requiring established public track records.