CTA
A Call to Action (CTA) is a direct prompt encouraging the user to take a specific action: click a link, register, purchase, download, or submit a form.
CTA is a key element of creatives, landing pages, or pre-landers, and it directly impacts conversion rates.
Main types of CTA
The CTA is formulated based on the stage of the funnel and the target action:
- Click
- Register
- Buy
- Download
- Submit a form
A clear and concise CTA reduces user hesitation and accelerates decision-making.
Where CTA is used
CTAs are present in almost every ad format and element of the funnel:
- Advertising creatives
- Landing pages
- Pre-landers
- Push notifications
- Banners
Lack of a CTA often results in losing even interested traffic.
What is a CTA in simple terms?
A CTA is a phrase that tells the user what to do next.
Frequently Asked Questions (FAQ):
One CTA or multiple — which is better?
It depends on the funnel, but usually, a single main CTA is used.
Does CTA affect conversion?
Yes, directly.
Can different CTAs be tested?
Yes, testing CTAs is a standard part of split-testing.