EPC
EPC (Earnings Per Click) is a metric that shows the average revenue generated by a single click on an offer. EPC is used to evaluate the real value of traffic and compare different offers.
EPC helps estimate potential earnings when scaling campaigns.
EPC formula:
EPC = Revenue ÷ Clicks
How EPC is used
EPC allows affiliates to compare different offers and traffic sources on the same basis:
- Offer selection
- Profitability evaluation
- Funnel comparison
- Scaling decision-making
A high EPC does not always mean high profit if the cost per click is too high.
What affects EPC
EPC depends on the entire funnel performance:
- CR
- Approval rate
- Offer payout
- Traffic quality
Any change in the funnel can impact EPC.
What is EPC in simple terms?
EPC is the average revenue earned from one click.
Frequently Asked Questions (FAQ):
Is EPC more important than CR?
No, they complement each other.
Can EPC be used as the only metric?
No, expenses must also be considered.
Is EPC the same for all traffic sources?
No, it depends on traffic quality and funnel setup.