Install
The install vertical is widely used in mobile marketing and focuses on high-volume traffic and scalable campaigns.
Install is a vertical in affiliate marketing where the target action is the installation of software. The term “install” is also used to describe the actual act of a user installing an app or program.
Key Features of the Install Vertical
- Primarily focused on mobile traffic
- Payment for installs or post-install events
- Strong dependence on user quality
- Active use of trackers and anti-fraud systems
Payment Models in Install Offers
- CPI — payment per app install
- CPA — payment per registration or in-app event
- CPS — payment per in-app purchase
- Revshare — percentage of revenue generated by the user
Examples of Install Offer Categories
- Mobile games
- VPN services
- Antivirus software
- Utilities and optimization tools
- Browser extensions
- Subscription-based apps
Install in Simple Terms
An install vertical is a model where the target action is the installation of an application.
Frequently Asked Questions
Is installing the app always enough?
No. Some offers require registration or specific in-app activity.
Can install traffic be run on desktop?
In rare cases, but most install campaigns focus on mobile traffic.
Why are some installs not approved?
Due to fraud, bots, or low-quality traffic.