Lead
A lead is a potential customer who has shown interest in a product or service and has taken a target action by leaving contact details or completing a required activity.
What can be considered a lead:
- website registration
- filling out a contact form
- subscribing to a newsletter
- downloading an app
- making a purchase or deposit
Key characteristics of a lead:
- has contact information or a user identifier
- confirmed interest in the offer
- can be further communicated with
- part of the sales funnel
- potential value for the business
What is a lead in simple terms?
A lead is a user who has already taken the first step toward a product. They haven’t necessarily become a customer yet, but they’ve shown interest and are ready for further engagement.
FAQ:
Are all leads equally valuable?
No, leads vary in quality, intent, and likelihood of purchase.
Lead vs. customer — what’s the difference?
A lead is a potential customer; a customer is someone who has already made a purchase.