Offer
Offer — a promotional proposal for a product or service, which is promoted by a partner or media buyer with the goal of earning a reward for conversions, clicks, or leads.
Main characteristics of an offer:
- A clear product or service being promoted
- Payment terms (CPA, CPL, CPS, RevShare)
- Target geography and audience
- Traffic and source restrictions
- Creative materials and landing pages for promotion
Types of offers:
- Physical products and eCommerce
- Nutra and health products
- Mobile apps and subscriptions
- Financial products
- iGaming and gambling offers
Offer in simple terms:
An offer is a specific product or service for which a partner gets paid. If a media buyer brings a user who completes the desired action, they earn a reward.
FAQ:
- Are all offers paid the same?
No, each affiliate program sets its own rates and payment models. - Can an offer be promoted by any method?
No, there are restrictions on traffic sources and moderation rules.