Spend
Spend is the amount of money spent on displaying ads within a campaign. It reflects the actual costs of acquiring traffic.
Spend is one of the key metrics in traffic arbitrage and is used to calculate profit and ROI.
Features of spend:
Monitoring spend helps manage risks and scaling. Without tracking expenses, it’s impossible to objectively assess campaign performance.
- Reflects advertising costs
- Measured over a selected period
- Used to analyze campaign effectiveness
- Impacts profit and ROI
- Controlled through limits and budgets
Where spend is tracked:
Spend is recorded on the ad platform and in trackers. It’s used to compare costs against revenue.
- Ad networks
- Ad accounts
- Trackers and analytics systems
- Campaign reports
What is spend in simple terms?
Spend is the money you actually spent on advertising.
Frequently Asked Questions (FAQ):
Is spend the same as budget?
No. Budget is the limit, while spend is the actual amount used.
Can spend be limited?
Yes, with daily and total campaign limits.
Why is monitoring spend important?
To avoid going negative and to stop ineffective campaigns in time.