SubID
A SubID is a tracking parameter that allows you to collect and analyze detailed statistics about user actions on a page, traffic sources, and elements of an ad campaign.
The SubID is included in a link and recorded by a tracker or affiliate network for further analysis.
Why SubID is important:
SubIDs help you understand which elements of your campaign perform best:
- analyze traffic sources
- track creatives
- compare platforms
- optimize campaigns
Using SubIDs allows you to make data-driven decisions rather than relying on assumptions.
Where SubID is used:
SubIDs are applied in nearly all stages of tracking:
- ad networks
- affiliate links
- trackers
- postbacks
The more detailed the SubID structure, the deeper the analytics.
SubID in simple terms:
A SubID is a tag that shows where the user came from.
Frequently Asked Questions (FAQ):
How many SubIDs can I use?
It depends on the tracker and network.
Does SubID affect conversion?
No, it only affects analytics.
Can I change SubIDs on the fly?
Yes, within the campaign.