Sweepstake
Sweepstakes are a vertical of offers based on raffles, lotteries, and contests where users can win prizes. Users are invited to participate by completing a simple target action.
Sweepstakes are considered one of the largest verticals in traffic arbitrage due to the low entry barrier for users and high conversion rates.
Features of sweepstakes:
Sweepstakes attract attention with the promise of rewards and a simple participation process. Users do not make a direct purchase but engage through a game or contest.
- Low entry barrier for users
- High lead conversion
- Suitable for cold traffic
- Easy to scale
- Popular in Tier-2 and Tier-3 geos
Payment models in sweepstakes:
Sweepstakes use different payment models, making the vertical flexible for testing and scaling. The choice depends on the geo, traffic source, and advertiser requirements.
- CPL — cost per verified lead
- CPI — cost per app install
- SOI — single opt-in registration
- DOI — double opt-in registration
Examples of sweepstakes offers:
Offers in this vertical are usually centered around valuable or desirable prizes. This simplifies creatives and increases audience engagement.
- Smartphone and gadget giveaways
- Cars and large cash prizes
- Gift cards and subscriptions
- Branded contests
What are sweepstakes in simple terms?
Sweepstakes are prize-based offers where users submit their information to participate in a lottery or contest.
Frequently Asked Questions (FAQ):
Are sweepstakes gambling?
No. They are raffles and contests, not betting with money.
Are sweepstakes suitable for beginners?
Yes, due to the simple funnel and high conversion rate.
Do users have to pay to participate?
Usually, no. The main action is registration or form submission.