Traffic Flow
Traffic Flow is a link through which a webmaster directs traffic to an affiliate network’s offer, taking into account selected settings such as geo, device, source, and other parameters.
A traffic flow is used to segment traffic, test hypotheses, and optimize advertising campaigns.
Features of a traffic flow:
- Includes all offer and traffic settings
- Allows separation of sources and creatives
- Used for A/B testing
- Simplifies analytics and scaling
- Can be linked to a tracker or affiliate network
What is a traffic flow in simple terms?
A traffic flow is a working link you use to send traffic to an offer. It already contains all the rules the system needs to know how to handle users.
Frequently Asked Questions (FAQ):
Are a traffic flow and an offer the same thing?
No. An offer is the proposition itself, while a traffic flow is the link with settings that leads to it.
Can multiple traffic flows be created for a single offer?
Yes, and it’s standard practice for testing different sources and approaches.