WAP
WAP (wap click) is a vertical of offers with mobile subscriptions, where payment is charged directly to the user’s mobile phone balance.
WAP offers are usually promoted through mobile traffic and are aimed at quick conversions.
Features of the WAP vertical
- no bank cards required
- minimal actions required from the user
- high conversion rates
- dependent on mobile operators and GEO
Typical WAP offers
- entertainment subscriptions
- adult content
- games and services
- mobile utilities and apps
WAP in simple terms
WAP offers are those where a user subscribes to a service and the payment is deducted directly from their mobile account.
Frequently Asked Questions
Why does WAP perform well on mobile?
Users don’t need to enter card details or register.
Are there risks when working with WAP?
Yes. High creative standards and strict operator rules apply.
Which GEOs work best for WAP?
Tier-2 and Tier-3 countries with high mobile traffic.