Sports Betting East Africa

Sports Betting East Africa+ (SBEA+) 2026 is the largest regional conference dedicated to the development of the sports betting market, regulation, payment technologies, and innovation in iGaming. The summit will take place April 22–24, 2026, in Nairobi, serving as a central platform for operators, investors, solution providers, and regulatory authorities.

Over more than a decade, SBEA+ has evolved into the leading industry event in East Africa, where legislative changes are discussed, partnerships are formed, and long-term strategies for the betting industry are shaped.

Why the East African Market Attracts the Industry

The region is experiencing rapid growth driven by a young population, widespread smartphone adoption, and strong interest in sports. At the same time, governments across East Africa are gradually establishing regulatory frameworks for legal betting markets, making the region increasingly attractive for international operators and investors.

SBEA+ 2026 Format and Program

The conference combines educational sessions, a technology exhibition, and networking events.

Event highlights:

Dates: April 22–24, 2026
Location: Nairobi, Kenya
Format: Conference, exhibition, welcome event, and awards ceremony
Core topics: Regulation, marketing, payment solutions, technology, and responsible gambling

The first day focuses on informal introductions and business networking. The main agenda during the second and third days includes expert presentations, panel discussions, and technology showcases tailored to the betting industry.

Key Conference Topics

The summit agenda is focused on practical challenges faced by operators entering or expanding within the region, including:

Licensing and regulatory compliance for betting operators
Player acquisition strategies under advertising restrictions
Integration of mobile payment ecosystems
Implementation of responsible gambling tools
Development of technological platforms and service optimization

Opportunities for Participants

Sports Betting East Africa+ is designed for industry professionals and offers opportunities to:

Establish connections with regulators and local operators
Identify technology and payment partners
Gain insights into entering African betting markets
Expand business relationships within the global iGaming ecosystem

Participation Formats

Organizers offer two-day and three-day passes, providing access to the conference, exhibition area, educational sessions, and networking activities. Extended packages include participation in the welcome event and additional business meetings.

The Importance of SBEA+ for the Industry