CPC
CPC (Cost Per Click) is the cost of a single unique click on an advertisement. CPC is used to evaluate traffic-buying efficiency and control advertising expenses.
The CPC value is directly influenced by competition in the traffic source, creative quality, and targeting settings.
CPC calculation formula:
CPC = Spend / Clicks
What affects CPC
The cost of a click depends on several factors. Even with the same budget, CPC can vary significantly:
- Competition in the auction
- Quality of the creative
- Relevance to the target audience (TA)
- Ad format
- GEO and device
Lowering CPC allows you to increase traffic volume without raising the spend.
Why analyze CPC
Monitoring CPC helps identify ineffective campaigns and optimize the funnel:
- Control of expenses
- Evaluating creative performance
- Comparing traffic sources
- Basis for calculating profit
What is CPC in simple terms?
CPC is the price you pay for one click on your ad.
Frequently Asked Questions (FAQ):
Is a low CPC always good?
Not necessarily; traffic quality matters.
Is CPC the same as CPC bid?
No. The bid is the amount you set, CPC is the actual cost per click.
Can you manage CPC?
Yes, through optimizing bids and creatives.