In-Page
In-Page Push is an ad format that visually resembles push notifications but is displayed directly on a website page and does not require user permission to receive notifications.
The format combines elements of banner advertising and push notifications while maintaining high visibility.
Key features of In-Page Push
In-Page Push allows advertisers to reach a wider audience compared to classic push notifications:
- Does not require subscription
- Works in all browsers
- Adapts to the device
- High CTR
This format is especially effective for cold traffic.
Where In-Page Push is used
In-Page Push is suitable for most verticals and traffic sources:
- Nutra
- E-commerce offers
- Finance
- Sweepstakes
- Subscription offers
The format is easy to scale and works well for creative testing.
What is In-Page Push in simple terms?
In-Page Push is a push-style notification displayed directly on a website without requiring a subscription.
Frequently Asked Questions (FAQ):
How is In-Page Push different from classic push notifications?
It does not require user permission.
Does In-Page Push work on iOS?
Yes, unlike classic push notifications.
Is this format suitable for beginners?
Yes, due to its ease of launch.