Lead
A lead is a targeted action by a user, where they provide their contact information or submit a request for a product or service. For a publisher, a lead is often the main form of conversion in a CPA (Cost Per Action) model.
A lead can involve filling out a form, registering, requesting a callback, or placing a pre-order. Not every lead is paid out—each goes through moderation and approval by the advertiser. The number of leads and their approval rate directly affect a website owner’s revenue.
Before scaling traffic, it’s important to analyze lead quality.
Key Features of a Lead in Affiliate Marketing
- Registered as a CPA lead
- May be verified by a call center
- Influences approval (apruv)
- Paid according to the offer’s terms
- Depends on the quality of traffic
What Is a Lead in Simple Terms?
A lead is when a user gives their information to get a product or service.
Frequently Asked Questions
Why aren’t all leads paid?
Some leads may be rejected during verification.
Does traffic quality affect leads?
Yes, non-targeted traffic lowers the approval rate.
How can you increase the number of leads?
By improving the funnel, building trust on the site, and providing relevant content.