Shave
Shave is the deliberate concealment or reduction of confirmed conversions by an affiliate network or advertiser with the aim of lowering payouts to the webmaster.
Shave is considered one of the most serious violations in affiliate marketing and directly undermines trust between parties.
How shave manifests:
Shave is rarely obvious and is usually detected through careful analysis of statistics:
- Unexplained drop in approval rate
- Discrepancies in reported stats
- Disappearance of confirmed leads
- Retroactive changes to offer conditions
Such signs require additional verification and communication with the affiliate manager.
Consequences of shave:
Shave negatively impacts not only revenue but also the stability of the partnership:
- Reduced profit
- Loss of trust
- Switching to another affiliate network
- Campaign stoppage
In the long term, shave can damage the reputation of the network.
What is shave in simple terms?
Shave is when part of your conversions is hidden and not paid out.
Frequently Asked Questions (FAQ):
Is every drop in approval rate a shave?
No, sometimes the cause is traffic quality.
How can you protect yourself from shave?
Use trackers and analyze statistics carefully.
Can shave be proven?
Sometimes yes, but it is difficult.