Cloaking
Cloaking is a content-swapping technology where different groups of visitors see different versions of a page based on verification parameters such as IP, User-Agent, country, or device type.
Why cloaking is used:
- to pass moderation in ad networks
- to protect offers from being blocked
- to filter out bots and moderators
- to split traffic between a white page and the offer page
- to extend the lifespan of ad campaigns
How cloaking works:
- the system analyzes incoming traffic
- moderators and bots are redirected to a white page
- real users are sent to the target page
- decisions are made in real time
What is cloaking in simple terms?
Cloaking is a way to show a safe page to reviewers while showing the real offer to normal users. Essentially, it’s a filter that decides which content each visitor sees.
Frequently Asked Questions (FAQ):
Is cloaking allowed or prohibited?
In most ad networks, cloaking violates rules and is used at the advertiser’s own risk.
Is cloaking always necessary?
No, it is only used in sources with strict moderation and anti-fraud systems.