Macros
Macros — these are special dynamic commands or macro definitions that automatically insert and transmit data about users, clicks, and ad campaigns between ad networks, trackers, and affiliate programs.
What data do macros collect:
- User IP address
- Device type and operating system
- Browser and User-Agent
- Click identifiers
- Traffic source and placement
- Cost per click or impression
Where macros are used:
- Ad networks
- CPA trackers
- Affiliate programs
- Analytics systems
- Postback and S2S integrations
Macros in simple terms:
Macros are placeholder variables that automatically pass the necessary information about the user and the ad. They allow you to see where traffic came from and what happened after the click.
Frequently Asked Questions (FAQ):
Are macros the same as UTM tags?
No, macros dynamically transmit data within systems, while UTMs are used for analytics.
Do macros need to be set up manually?
Yes, proper configuration affects the accuracy of your statistics.