Postback
A postback is a mechanism for sending information about a user’s target action from an affiliate network to a tracker or advertising system. It is used to automatically record conversions and analyze traffic performance.
Postbacks are a core tool in CPA marketing, affiliate marketing, and iGaming, where accurate tracking of registrations, deposits, and other events is critical.
Key features of postbacks:
- Automatically sends data about conversions
- Works without user interaction
- Used to optimize advertising campaigns
- Ensures accurate revenue and ROI calculations
- Integrates with trackers and ad networks
Postback in simple terms:
A postback is a signal that the affiliate network sends to your tracker when a user completes a desired action. This way, you can see which traffic actually generates results.
Frequently Asked Questions (FAQ):
Is a postback only for trackers?
No. Postbacks can send data to advertising networks and analytics systems as well.
What happens if a postback is not set up?
Conversions won’t be tracked automatically, making analytics and campaign optimization inaccurate.