Prelanding
Prelanding is an intermediate website between an ad and the main offer landing page. It prepares the user for the desired action, highlights the problem, and increases the likelihood of conversion.
A prelanding page is used to warm up the audience, filter out irrelevant traffic, and improve conversion rates in affiliate campaigns.
Features of a prelanding page:
- Positioned between the ad and the landing page
- Provides introductory information about the offer
- Enhances user motivation
- Boosts conversion to the target action
- Often disguised as an article or review
Main formats of prelanding pages:
- News articles
- Pseudo-reviews and testimonials
- Success stories
- Comparative materials
- Expert opinions
What is a prelanding page in simple terms?
A prelanding page is a page that explains to the user why they need the product before they go to the main site and complete the desired action.
Frequently Asked Questions (FAQ):
Is a prelanding page mandatory in affiliate marketing?
No, but in most verticals, it significantly increases conversion rates.
How is a prelanding different from a landing page?
A prelanding warms up and guides the user toward the decision, while a landing page sells and collects conversions.
Can one prelanding be used for multiple offers?
Yes, but it’s more effective when adapted for a specific offer and audience.