Whitelist
Whitelist is a list of prioritized advertising sites, platforms, or apps where ads perform best and are allowed to run.
A whitelist is created manually by the advertiser based on traffic performance statistics and analysis.
Why a whitelist is used
- scale profitable funnels
- stabilize traffic quality
- reduce fraud
- achieve more predictable ROI
What is usually included in a whitelist
- platforms with high CR
- sources with good user retention
- sites without bots or suspicious activity
- verified apps and publishers
Whitelist in simple terms
A whitelist is a list of top-performing sites where ads have already delivered good results and where campaigns focus.
Frequently Asked Questions
What’s the difference between a whitelist and a blacklist?
A whitelist is for approved sources; a blacklist is for excluded ones.
Can you work only with a whitelist?
Yes, it’s a common strategy for scaling campaigns.
Is a whitelist suitable for beginners?
Yes, but you first need to gather basic performance statistics.