Popunder
Popunders — Popunders are an ad format where an advertising window opens in the background of the browser in a new tab or window. The user sees it after returning to the active tab.
Key features of popunders:
- Open in the background without interrupting the main content
- Suitable for landing pages and offers with high conversion rates
- Commonly used for iGaming, Nutra, and entertainment offers
- Easy to test and scale
- Reduce user annoyance compared to popups
Popunders in simple terms:
Popunders are ad windows that “wait” in the background and appear to the user later. They attract attention without immediately disrupting the website experience.
Frequently Asked Questions (FAQ):
Are popunders blocked by browsers?
Some browsers and ad blockers may filter them.
How are they different from popups?
Popups appear in the foreground, while popunders appear in the background.