Retargeting

Retargeting is especially effective when a user did not complete the desired action on the first interaction.

Features of retargeting:

Retargeting works with an already warmed-up audience, making results more predictable. This approach helps reduce the cost per conversion and increase overall campaign profit.

• Targets users already familiar with the offer
• Increases the likelihood of conversion
• Reduces acquisition costs
• Used for re-engaging an audience
• Suitable for multiple verticals

Where retargeting is used:

Retargeting can be applied in different formats and at different stages of the funnel. It helps bring back users who left the site or did not complete the target action.

• Returning users to the landing page
• Reminding users of incomplete actions
• Encouraging repeat deposits or purchases
• Increasing LTV (lifetime value)

What is retargeting in simple terms?

Retargeting is showing your ad again to people who have already seen your offer but did not take the desired action.

Frequently Asked Questions (FAQ):

How is retargeting different from regular advertising?
Regular advertising targets cold audiences, while retargeting focuses on already interested users.

Is retargeting necessary in affiliate marketing?
Yes, it helps increase conversions and campaign ROI.

Can retargeting be run without a tracker?
In most cases, no, because it requires collecting user data.